x50Group Apply for a seat

Small-group video for local business owners

Stop filming yourself alone.

Join five other local business owners on a weekly video call. Give an AI-guided 30-second pitch, the way you would at a networking breakfast. We record it, add animations, graphics, captions, your logo, and your name, and send back videos ready to post.

Six seats per group. One per trade in each area. Nothing to pay when you apply.

Example session & video. The 30-second formula and overlays are real.

Made for plumbers, electricians, HVAC techs, roofers, contractors, realtors, mortgage brokers, insurance agents, accountants, lawyers, financial advisors, chiropractors, dentists, personal trainers, tutors, salon owners, auto mechanics, painters, landscapers, and anyone else whose customers live nearby.

You know you need video. Now you don't need a video marketing team to let your authenticity sell for you.

The phone is propped against a coffee mug. The red dot is on. Your mind goes blank.

So you try a script. It sounds like someone else wrote it, because someone else did. Nine takes later you delete them all and go back to work.

Now think about the last networking breakfast you went to. Someone pointed at you. You stood up and said who you are, what you do, and why people call you. Thirty seconds. No notes. Nobody had to coach you.

Talking to nobody is hard. Talking to people is easy.

You already give a good pitch in a room of other owners. So we put a camera in the room.

How it works

  1. Join a group near you, from home

    Apply with your trade and your zip code. We place you with about five other owners from your area, one per trade. Your direct competitors go in a different group.

  2. Show up and pitch

    Once a week you meet online. We bring the week's theme and talking points written for your trade. Everyone gives their pitch twice, and the group tells you what landed.

  3. Get finished videos

    We caption, brand, and format every take. You watch the previews, keep the ones you love, and download them ready for Instagram, YouTube, and your website.

Inside one session

30 to 45 minutes · online · about six owners

  1. The week's theme

    We open with one theme for the whole group. Your talking points are ready when you log in.

  2. Take one

    Everyone pitches. 30 to 90 seconds each.

  3. Take two

    You go again, now that you've heard five other pitches.

  4. Feedback

    A short talk about what worked, with notes from us. Borrowing a good idea from another member is encouraged.

Both rounds of pitches take about ten minutes for the whole group. Every take is recorded. Practice your first few visits or nail it your first shot and start getting 1-2 quality videos per call.

Five things to say in thirty seconds

Every pitch follows the same formula. Three parts are the pitch you'd give in any networking group. Two more are there because the video is going on social media.

You don't have to memorize it. We give you new themes and tailored ideas every time to jumpstart your inspiration! Your weekly talking points follow the formula. Read them, reword them, or skip them and tell a story from a job last week.

Example: a plumber's 30-second pitchTake 2

  1. 0:00

    Part 1 · Who you are

    I'm Mike Reyes, and I own Reyes Plumbing.

    Your name and what you do. Say it the way you'd say it across a table.

  2. 0:03

    Part 2 · Trust

    I've been fixing pipes on the east side for twenty years.

    Years in business, customers served, or the area you cover. One fact is enough.

  3. 0:06

    Part 3 · Offer and call to action

    If something's leaking, call me. We do free video call diagnosis that might save you time or a visit.

    Give people a reason to contact you and tell them how.

  4. 0:13

    Part 4 · A useful tip

    Plumber's tip: Hot water melts grease — but farther down the pipe, it cools, hardens, and clogs. Use cold water only with food in your garbage disposal.

    Teach one thing. This is the part that sets you apart from every other plumber in the feed.

  5. 0:24

    Part 5 · An engagement hook

    Buying a house? Comment CHECKLIST and I'll send you what I'd check before you sign.

    Ask for a comment. Comments, saves, and messages are signals Instagram uses to decide who sees a post.

  6. 0:30

    End of take

What's in every finished video

E9:16 for Instagram
E16:9 for YouTube and your website
Captions, checked by a person
AI writes the first pass. A person reviews it, so your name, your street names, and your trade terms are spelled right.
Your logo or brand name
Have a logo? It goes on the video. No logo? We set your business name in clean type. If you want one made, we'll refer you to a designer we trust.
Your name on screen
A name bar with you and your business, like the one under a guest on the local news.
A title frame
An opening frame that tells people what the video is about before they press play.
The right shape for each place
Vertical for Instagram. Wide for YouTube and your website.

Preview first. Download the takes you love.

Every take comes back as a watermarked preview. Like it? Download the clean version with a credit from your plan. Don't like it? Leave it. Unused credits roll over.

Five business partners to collaborate with.

Send work to each other, cross-market on social media, and more!

Every group is local. Same area, different trades. A realtor whose buyer needs a plumber. A dentist whose patient is redoing a kitchen.

You see these people every week. You hear exactly what each of them does and who they're looking for. When a customer asks if you know a good roofer, you do.

Each group has one seat per trade. If your area's group already has a plumber, the next plumber waits for the next group. That's why we ask for your trade and zip code up front.

  • HELLOI'm the group'sRealtor
  • HELLOI'm the group'sContractor
  • HELLOI'm the group'sDentist
  • HELLOI'm the group'sSalon owner
  • HELLOI'm the group'sAccountant
  • OPEN SEATI'm the group'sYour trade
Example group in one area. Six seats, six trades.

Learn & Win.

Every week we rank the top pitches, explain why we like them, & award free credits to winners!

We watch the week's pitches and choose the three best. Then we show them to every member and point out what made them work.

You learn what a strong pitch looks like from people in your own shoes. The winners get their business in front of the whole membership, plus free credits for more videos.

Also in every membership

  • A theme each week

    One prompt for the whole group, so you never open a session wondering what to talk about.

  • Talking points for your trade

    Written by AI for what you do, built on the five-part formula. Use them as written or as a starting point.

  • A members' community

    A place to trade ideas and questions between sessions with other members.

Optional add-on

Show what you're talking about

B-roll is the footage that plays while you talk. You mention water under the sink, and the viewer sees water under a sink.

We make it with AI to match your words. We use the most common-looking footage on purpose, like the sinks, ovens, cars, or kitchens your customers actually have, so a viewer looks at it and thinks that looks just like theirs.

You see still images first and approve the look before any video is made. Not every pitch suits b-roll, and we'll tell you up front when yours does.

You sayWater under your sink on a dry day is mine.
Viewers seeA slow drip from the drain pipe under a kitchen sink.
You sayWhen did you last have your gas lines checked?
Viewers seeThe oven, the dryer, and the boiler. The places a leak can start.

Three plans. Pick how often you show up.

Prices aren't final yet. Founding members get founding member pricing and lock in their rate.

Starter

1 session a week

For the owner who wants one steady video habit and a group to keep it going.

  • One group session every week
  • Two takes per session
  • Monthly credits for finished videos
  • Captions, branding, and formats on every download

Founding member pricing

Growth

Recommended

2 sessions a week

Twice the practice and twice the takes to choose from. Most owners should start here.

  • Two group sessions every week
  • Four takes a week to choose from
  • More monthly credits than Starter
  • Everything in Starter

Founding member pricing

Pro

Up to 3 sessions a week

For busy shops and offices that want more than one face on camera.

  • Up to three sessions a week
  • Flexible scheduling. Book the sessions that fit your week
  • Team seats, so your staff can pitch under your brand with their own names on screen
  • The most monthly credits

Founding member pricing

One credit is one finished video download. Unused credits roll over on every plan. Every plan includes the weekly theme, talking points, the community, and the weekly awards. AI b-roll is an add-on to any plan. You choose a plan when your group is ready. Applying doesn't commit you to one.

Apply for a founding seat

Why we built it this way

We have the same problem you do. Put any of us alone in front of a phone and we stall.

We've also sat in plenty of networking groups, and we kept seeing the same thing. Owners who swear they can't do video (ourselves included) stand up and give a clear, friendly, 30-second pitch without notes. Then they sit down and say they have nothing to post this week.

Video online is the number one growth lever for many business owners. It builds trust, brings in leads, keeps you top of mind, earns referrals, and lets prospects, customers, and their referrals get to know you before they ever pick up the phone.

That pitch is the video. It only needed a camera, captions, and their name on the screen. So that's the service.

We haven't launched yet, so we have no reviews or numbers to show you. What we can show you is on this page. The formula, a sample script, and exactly what comes back after a session.

The founders, x50Group

Questions owners ask first

I'm bad on camera.

Most people are when they film alone. In a session you're talking to five other owners who are about to take the same turn. It feels like a conversation, and that's how it comes out on video. You get two takes every session and download only the ones you like.

I don't know what to say.

You don't need to. Each week has a theme, and you get talking points written for your trade that follow the five-part formula. Read them, reword them, or skip them and tell a story from a job last week. After a few sessions you'll have heard dozens of pitches from other owners, and ideas stop being the problem.

How much time does this take?

On the Starter plan, one session a week of 30 to 45 minutes, from your office or your truck. There's no editing on your end. We handle captions, branding, and formats. Choosing which takes to download takes a few minutes.

What if I don't like my video?

Then don't download it. Every take comes back as a watermarked preview first. You spend a credit only on a take you want to post, and unused credits roll over.

Do I have to read a script?

No. The talking points are there if you want them. Plenty of good pitches are a story about something that happened on a job, told in your own words.

Will a competitor be in my group?

No. Each group has one seat per trade, and groups are built by area. Another plumber from your area goes into a different group.

What do I need to join a session?

A phone or laptop with a camera, a steady internet connection, and a spot where people can hear you. Facing a window helps with light.

Can my staff be on camera too?

Yes, on the Pro plan. A chiropractic office can put its chiropractors, massage therapists, and front desk on camera under one brand, each with their own name on screen.

What does it cost?

Founding prices aren't set yet, so there's nothing to pay today. People on the waitlist see founding member pricing first, and founding members lock in their rate.

Do you accept everyone who applies?

It depends on which seats are open near you, since each group gets one of each trade. Groups work when people show up and take part, so we ask every member to commit to that.

Claim your trade's seat

Each group has six seats and one per trade. Tell us what you do and where you work, and we'll hold your place in line for a founding group in your area.

  1. We check which groups are forming near you.
  2. If your trade's seat is open, we invite you to a founding group.
  3. You see founding member pricing and decide. No payment before then.

Nothing to pay today. If we hit a critical mass in your area, we'll open up a group and invite you in. Early access Founder Groups available in NYC, Chicago, Boston, and surrounding Metro suburbs.